How To Use Pinterest

Pinterest was created in 2010 by Ben Silbermann, Paul Sciarra, and Evan Sharp as a virtual pinboard platform for users to collect and share ideas, inspiration, and interests. Its primary goal was to serve as a tool for individuals to discover new trends or products based on visual content curated by like-minded users. Pinterest has since evolved into a valuable marketing tool for businesses looking to reach consumers through targeted advertising and search features. The platform is most commonly used by women between the ages of 18-49 who use it for inspiration in fashion, home decor, DIY projects, recipes, and wedding planning. The visually engaging nature of Pinterest appeals to creative individuals and professionals seeking fresh ideas and trends in their respective fields.

Unions and nonprofits can effectively utilize Pinterest as a means to engage members and inform the public by creating visually appealing, informative boards that showcase their mission, past achievements, upcoming events, and relevant news. By sharing compelling visual content such as infographics, photos, and videos, these organizations can spark interest among their followers and drive traffic to their websites or social media pages. Additionally, Pinterest offers a platform for building community by allowing users to collaborate on group boards and share ideas or resources with one another. By consistently updating their boards with fresh content and actively engaging with followers through comments and likes, unions and nonprofits can cultivate a loyal online following while increasing awareness about their cause or campaign. Overall, utilizing Pinterest as part of an integrated communication strategy can help these organizations connect with members and reach a wider audience in a meaningful way.

Pinterest can be a valuable platform for unions and nonprofits to engage with their audience, showcase their work, and drive awareness around important issues. To make the most of this platform, it is essential for these organizations to follow best practices. This includes creating visually appealing pins that are informative, engaging, and shareable; utilizing keywords and hashtags to increase visibility; regularly updating boards with fresh content; collaborating with influencers or partner organizations to reach a larger audience; and analyzing metrics to track performance and make adjustments as needed. By implementing these strategies, unions and nonprofits can effectively leverage Pinterest as a powerful tool for advocacy, fundraising, and community building.